Wednesday, 21 January 2009

Porsche Purist: The Cars, Products and Lifestyle

In the Fall of 2008, I had the great pleasure of connecting with gentleman in Massachusetts who has a website ( dedicated to Porsches and Porsche lifestyle and culture; it’s a really good read, and a great source of information.

As we connected more and more, he asked me to develop a new logo for his site, based on rebranding it to reflect his ever-expanding audience. He wanted the logo to be more illustrative than iconographic, reflecting the style I used on my Phil Hill series of prints. I also developed the accompanying typography.

The refurbished site is now called Porsche Purist, again to reflect on his growing market. This project was great fun, and very proud of the results. Make sure you make this site part of weekly web intake!


993C4S said...


I look at this logo every day and like it more and more. I can't even begin to say what an amazing job I think you did.

The best part is how well it work on all different types of media (web, print, ad specialty product, etc.).

The site continues to grow and your logo is a big part of that!!!

John said...

Thanks for the kudos. It's all about teamwork, and brainstorming. And thanks for trusting with this project ... the results have been very satisfying.
It allowed me to wear my designer, my car-guy and my illustrator hats, all at the same time.